2016 CBT Conference Keynote Speaker Marcus Lemonis


2016 CBT Conference Keynote Speaker Marcus Lemonis video 47:37


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“Winning in Business”
2016 CBT Conference Keynote Speaker Marcus Lemonis
CEO of Camping World and Good Sam, Star of CNBC’s “The Profit”

(Please note the sound quality is poor on the recording but was fine during the actual presentation)

Many know him as the “business turnaround king” and host of CNBC’s prime time reality series The Profit, but his rise to stardom is no Hollywood construction. Lemonis’ notoriety has been
established by his tenacity, shrewdness and determination. His biggest success is as the chairman and CEO of Camping World, the nation’s largest RV and outdoor retailer, and Good Sam, the world’s largest RV owner’s organization. While some may rest on their
laurels with such a résumé, Lemonis’ unique vision and large ambition keep him looking forward. On The Profit, he lends his expertise while using his famous “three Ps” principle (People, Process, and Product) to assist struggling businesses around the country
from a variety of industries.
Lemonis was born in war-torn Beirut, Lebanon in 1973; and, at nine months old, was adopted by a Lebanese and Greek couple living in Miami, FL. As a young child, he was exposed to positive and prosperous business values at his family-owned Anthony Abraham Chevrolet. His entrepreneurial spirit bloomed at age 12, when
he started a lawn mowing service in order to generate money to open a candy business. He graduated from Christopher Columbus High School in Miami and moved to Milwaukee, WI to attend Marquette University, where he studied Political Science, Criminology and Economics.
He returned to Florida after graduation and ran for a seat in the Florida House of Representatives. At 22, with no political experience, he gained the endorsement of the Miami Herald. Though he lost the campaign, Lemonis refocused and held several automotive sales and managerial roles. It was a conversation with family friend and former Chrysler CEO Lee Iacocca, who advised Lemonis to get into the
camping and RV business, which put him on the path to eventual chairmanship.
Lemonis has streamlined the RV industry, buying and developing more than 100 RV companies from dealerships across the country and turning them into Camping World RV SuperCenters. After combining Camping World with Good Sam Enterprises in 2010, Lemonis now leads nearly 7,000 employees in over 100 U.S. cities, and recorded close to $3 billion in sales in 2014.

2016 CBT Conference Keynote Speaker Marcus Lemonis video 47:37

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