Entrepreneurship 101: Focus Your Startup on a Narrow Niche

Entrepreneurship 101: Focus Your Startup on a Narrow Niche video 01:18


There’s a great show on CNBC and it’s called “The Profit” Marcus Lemonis will go out and buy failing or struggling businesses and help turn them around. One of my favorite episodes is when he goes to a silk screen printing shop and the entrepreneur of this company has a huge facility which houses not only the printing company in there but he also owns and is trying to run a basketball court, batting cage, coffee shop, pizzeria all for the use of his customers.

In the entrepreneur’s mind he has this vision that once his customers come in for printing, they will want to have coffee or something to eat or bat a few balls or shoot some hoops. This is a recipe for disaster.

When you are thinking up ideas for a startup business you need to focus on one thing only. Focus on one business only. When you try to be all things to all people you run the danger of becoming nothing for anyone. Less is More could not be more true when it comes to being a successful business owner.

Some of the best business focus quotes come from Steve Jobs. Steve Jobs instilled in his company the need to stay focused on doing only what you do best. “It’s easy to add … it’s hard to stay focused,” he said. “And so the hardest decisions we make are all the things not to work on.”

Steve Jobs once said “People think focus means saying ‘yes’ to the thing you’ve got to focus on. But that’s not what it means at all. It means saying ‘no’ to the hundred other good ideas that there are. You have to pick carefully.”

You will find the most successful entrepreneurs start one business….maybe 2 at the most. This business focus strategy is followed by some of the most successful businesses in the world.

For more start up tips and advice for success, check out www.thestartupshepherd.com.

Brett A. Cenkus is The Startup Shepherd™. He has 20+ years of experience in business finance, business law and entrepreneurship. Brett believes that numbers and logic are awesome tools, but understanding human nature and emotions is the first step to business success.

The Cenkus Law Firm provides services related to mergers & acquisitions, general business issues and startups, including founders’ agreements and fundraising. Brett also consults with entrepreneurs and invests his own capital as an angel investor.

From 2010-2013 he served as Chief Legal Counsel of a publicly-trade international oilfield services company. From 2001 to 2006 he and a partner founded and built Paragon Residential Mortgage. Paragon was sold to Bridge Investments in 2006.

Brett holds a Juris Doctorate from Harvard Law School and a Bachelor of Arts degree in Economics from Messiah College in Grantham, Pennsylvania.

Brett lives in Austin with his wife, Cathryn, and daughter, Elle. He enjoys reading, running, classic movies, great food and wine and NFL football.

You can also reach me at:




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Entrepreneurship 101: Focus Your Startup on a Narrow Niche video 01:18

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