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Developed in 1959 by psychologist Frederick Herzberg, the Two-Factor Theory of Motivation explains that certain factors in an organizational setting are responsible for producing extreme levels of satisfaction. Labeled by Herzberg as motivational factors, these factors can be a source of extreme levels of satisfaction if present but wouldn’t produce extreme levels of dissatisfaction if absent. Through his work, Herzberg also determined that certain factors could not be a source of extreme satisifaction but could produce extreme dissatisfaction if absent. Herzberg labeled these hygiene factors, which include pay, benefits, job security, and friends in the workplace.
In addition to providing an overview of Herzberg’s Two Factor-Theory, we’ll also discuss how it relates to Abraham Maslow’s Hierarchy of Needs and the impact that the Two Factor Theory poses for the workplace. – Comment on Episode 84: Frederick Herzberg’s Two-Factor Theory of Motivation Below
Episode 84: Frederick Herzberg’s Two-Factor Theory of Motivation video 10:32