Episode 84: Frederick Herzberg’s Two-Factor Theory of Motivation


Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb

To learn how Matt creates videos like this one, go here: http://bit.ly/1Blrcvt

View additional videos from Alanis Business Academy and interact with us on our social media pages:

YouTube Channel: http://bit.ly/1kkvZoO
Website: http://bit.ly/1ccT2QA
Facebook: http://on.fb.me/1cpuBhW
Twitter: http://bit.ly/1bY2WFA
Google+: http://bit.ly/1kX7s6P

Developed in 1959 by psychologist Frederick Herzberg, the Two-Factor Theory of Motivation explains that certain factors in an organizational setting are responsible for producing extreme levels of satisfaction. Labeled by Herzberg as motivational factors, these factors can be a source of extreme levels of satisfaction if present but wouldn’t produce extreme levels of dissatisfaction if absent. Through his work, Herzberg also determined that certain factors could not be a source of extreme satisifaction but could produce extreme dissatisfaction if absent. Herzberg labeled these hygiene factors, which include pay, benefits, job security, and friends in the workplace.

In addition to providing an overview of Herzberg’s Two Factor-Theory, we’ll also discuss how it relates to Abraham Maslow’s Hierarchy of Needs and the impact that the Two Factor Theory poses for the workplace. – Comment on Episode 84: Frederick Herzberg’s Two-Factor Theory of Motivation Below






Episode 84: Frederick Herzberg’s Two-Factor Theory of Motivation video 10:32

Click on a tab to select how you'd like to leave your comment

Leave a Reply

©2017 

Log in with your credentials

or    

Forgot your details?

Create Account

Skip to toolbar