Harvard i-lab | Startup Secrets: Go to Market Part I – Strategy


Harvard i-lab | Startup Secrets: Go to Market Part I – Strategy video 1:35:33


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Find out why it can be twice as important to get your Go-to-Market right, even if you’ve engineered a great product. Understand the strategic framework needed to enter a market and occupy a dominant position. Learn how to develop your “brand essence,” understand targeting and segmentation and lastly, how to distribute your product or service through the right channels.

Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab

Harvard i-lab | Startup Secrets: Go to Market Part I – Strategy video 1:35:33

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