P&G acquires startup that specializes in online sales

Procter & Gamble revealed today the company has acquired Native, a startup competitor that specializes in direct-to-consumer personal care products that are devoid of what some people consider to be harmful chemicals.

The Cincinnati-based maker of consumer goods such as Secret antiperspirant (NYSE: PG) described Native as one of the fastest-growing deodorant brands in North America.

Financial terms of the deal weren’t disclosed. It was P&G’s first acquisition in eight years.

“Native is a…

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