The Noisy Internet And How To Be Heard

The Noisy Internet And How To Be Heard video 50:36

ACG-NJ Members Only Event featuring Pat Ferdinandi of Viditude. A brief lesson on how to use Social Media to gain sales.

Discussed these social networks: Blog, Email, Facebook, Google Plus, Instagram, LinkedIn, Pinterest, Twitter, YouTube, Website

Topics included: Personal Branding, Developing Your Story, Communicating with people not like you, Tools & Tips, Do’s and Don’ts.

Examples of points made during the presentation:
1. Define your difference with an emotional story your clients will want to share. Talk facts and figures and you’ll be seen as a commodity. Commodities compete on price. It’s a challenge you don’t want to win!
2. Social Media is where Sales and Marketing overlap. Marketing creates a story. Sales builds the engagement.
3. Social Media requires that you define your persona with triggers, helpful advice, and personalization. Start with 10 of your best clients and talk to them in the digital world in a language they will understand.
4. Be short, concise, visual & helpful!
5. Be consistent and persistent.

Includes references from great mentors and examples such as:
Amazon, Cloud Marketing Labs, Patricia Fripp, Jeffrey Gitomer, Seth Godin, Bernadette Jiwa, Jarets Stuffed Cupcakes, GapingVoid (Hugh MacLeod), Harvey Mackay, Oreo Cookie, Simon Sinek, Snowball the Dancing Cockatoo, Starbucks, Gary Vaynerchuk, Alan Weiss

#tips #video #sales #acg #socialmedia #socmed

The Noisy Internet And How To Be Heard video 50:36

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