Here’s what was announced and what U.S. businesses should watch next, based on the White House fact sheet, the agreement text, and USTR’s announcement.

What changed on July 21

USTR said Ambassador Greer joined Jordan’s Minister of Industry, Trade, and Supply Yarub Qudah in signing the agreement on July 21. The White House fact sheet frames the deal as “reciprocal trade” designed to address tariff and non-tariff barriers, and it says the reciprocal agreement is meant to build on the existing U.S.-Jordan Free Trade Agreement.

The agreement text also makes clear it is intended to supplement the earlier free trade agreement—rather than replace it.

Baseline: the existing U.S.-Jordan free trade deal

According to the White House fact sheet, the U.S.-Jordan Free Trade Agreement entered into force on December 17, 2001. The existing Jordan FTA provides the tariff preference framework that the reciprocal agreement references for how customs duty rates apply.

In the reciprocal agreement, the tariff language ties back to that existing arrangement: it states that Jordan will apply a customs duty rate on originating U.S. goods as set out in the U.S.-Jordan FTA, while the United States applies tariff treatment for originating Jordanian goods as set out in the new agreement’s annex.

Tariff claims in plain English: duty-free access for “almost all” goods

The White House fact sheet highlights a headline claim for U.S. exporters: Jordan will “continue to provide duty-free market access for almost all U.S. goods exported to Jordan.” For exporters, the practical takeaway is that preferential tariff treatment depends on whether products qualify as “originating goods” under the agreement framework.

The agreement text also includes a quotas provision: it says Jordan will not impose quotas on imports of originating U.S. goods except as the parties otherwise agree.

Non-tariff barriers: customs, technical rules, and import licensing

Even when tariffs are low, cross-border costs can rise from paperwork, inspections, and regulatory uncertainty. The reciprocal agreement targets several common “non-tariff” friction points:

• Import licensing: Jordan commits that it will not apply import licensing to U.S. originating goods in a manner that restricts the importation of such goods. For non-automatic licensing, it requires rules that are transparent, non-discriminatory, not unduly burdensome, and that do not reduce the competitiveness of U.S. exports.
• Technical regulations and conformity assessment: Jordan must allow U.S. originating goods that meet applicable U.S. or international standards, technical regulations, or conformity assessment procedures to enter without additional conformity assessment requirements. The text also addresses treatment for U.S. conformity assessment bodies and seeks to remove technical barriers involving duplicative or unnecessary testing.
• Customs administration and trade facilitation: the agreement requires Jordan to maintain or implement technology solutions within five years that support full pre-arrival processing, paperless trade, and digitalized procedures for moving U.S. goods across its borders.

Forced-labor and labor rights commitments

The fact sheet and agreement text also include labor-related commitments that can affect compliance expectations for exporters. The agreement says Jordan will, within five years of entry into force, prohibit the importation of goods mined, produced, or manufactured wholly or in part by forced or compulsory labor. It also includes labor rights commitments and ties implementation to U.S. government determinations under Section 307 of the Tariff Act of 1930.

What to watch next during implementation

Because the agreement text states that no term is operative until entry into force, the near-term focus for exporters should be on implementation details rather than day-one effects at the border. The agreement text provides an entry-into-force mechanism: it would enter into force 60 days after the parties notify each other in writing that they have completed their respective internal procedures required for entry into force.

USTR’s announcement also points exporters to follow the tariff schedule and operational materials as they are published. For practical preparation, U.S. exporters should confirm whether their products qualify as “originating goods” and be ready for documentation and compliance steps connected to licensing, technical standards, and customs processing workflows as implementation proceeds.

Sources

• White House fact sheet (U.S.-Jordan reciprocal trade, July 21, 2026)
• USTR press release (Ambassador Greer signs U.S.-Jordan agreement on reciprocal trade, July 21, 2026)
• Trade.gov background on the U.S.-Jordan Free Trade Agreement