Hasbro raises 2026 adjusted EBITDA outlook after second-quarter results despite unauthorized-access costs
Hasbro raised its full-year 2026 adjusted EBITDA guidance after reporting second-quarter results, even as the company disclosed millions of dollars in costs and an estimated revenue reduction tied to unauthorized access to its systems.
The company now expects adjusted EBITDA of approximately $1.45 billion to $1.50 billion for 2026. Its previous guidance range was approximately $1.40 billion to $1.45 billion. That places both the low and high ends of the outlook about $50 million above the company’s earlier range.
The updated outlook gives investors a higher profit target for the year while also putting a dollar figure on the effects of the systems incident. Hasbro said the incident produced $11 million in direct incremental expenses during both the three-month and six-month periods ended June 28, 2026. The company also estimated that the unauthorized access reduced revenue by approximately $25 million.
Costs tied to unauthorized access
Hasbro’s disclosure separates the direct expenses from the estimated revenue effect. The $11 million figure represents incremental costs recorded for each of the two reporting periods: the quarter and the first six months of the year. The approximately $25 million figure is the company’s estimate of revenue that the incident prevented or otherwise reduced.
Together, the disclosures show a measurable financial effect from the unauthorized access while Hasbro moves forward with a higher annual adjusted EBITDA outlook. The company’s announcement does not identify the actor behind the access or describe its full operational scope.
The disclosure also does not establish that data was acquired or exposed. The incident is therefore described here as unauthorized access to company systems, rather than as a data breach.
Dividend schedule
Hasbro’s board of directors declared a quarterly cash dividend of $0.70 per common share. The payment is scheduled for September 2, 2026, for shareholders of record at the close of business on August 19, 2026.
The record date determines which shareholders are scheduled to receive the payment. Investors who hold Hasbro common shares at the close of business on that date are the shareholders identified for the dividend.
What comes next
Hasbro scheduled its second-quarter 2026 earnings call for 8:30 a.m. The call is the company’s next identified forum for discussing the quarter and its updated annual outlook.
The higher adjusted EBITDA range and the incident-related figures will give shareholders several separate issues to assess: the company’s revised expectation for full-year profitability, the direct expenses already associated with unauthorized access, and the estimated revenue effect of the disruption.
For employees, customers and investors, the announcement provides a new financial measure of the incident but does not describe broader effects on those groups. Hasbro’s public update instead centers on its second-quarter results, the revised 2026 adjusted EBITDA target, the reported costs and revenue estimate, and the upcoming dividend payment.
Hasbro is a U.S.-based publicly traded company reporting consolidated financial results. Its latest guidance change is a final company outlook update, while the approximately $25 million revenue figure remains an estimate stated by the company.
Sources
- Hasbro Reports Second Quarter 2026 Financial Results, Hasbro, Inc.
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