San Antonio Marathon names Nike partner, adds HiLLdebrand challenge

San Antonio Sports, owner and organizer of the San Antonio Marathon, announced Nike as the event’s official brand partner on Oct. 28, 2026, adding Nike features to the 2026 race and a new segment contest for full-marathon runners.

Nike will be integrated into the event’s digital platforms, runner tracking and results. The partnership also includes co-branded content and product experiences; participants will be able to buy exclusive Nike training shirts through registration. In the “King and Queen of HiLLdebrand” challenge, the fastest male and female full-marathon runners on a designated course segment will receive premium Nike running gear.

Race weekend is scheduled for Dec. 4–6, 2026, with the marathon and half marathon on Dec. 6. Organizers project more than 20,000 participants over the weekend. The inaugural 2025 event had 18,544 registered runners, but that does not establish year-over-year growth: the 2026 figure is a projection for weekend participants, while the 2025 figure counts registered runners.