Southfield approves $65.1M plan for 305 apartments at former Blue Cross campus
Southfield City Council approved a $65.1 million redevelopment of the former Blue Cross Blue Shield campus on July 6, clearing the city’s latest plan to turn two long-underused office towers into housing and mixed-use space.
The project is planned for the former campus at 27200 and 27300 West 11 Mile Road. According to the City of Southfield, the redevelopment would include 305 workforce-housing apartments, neighborhood retail and opportunities for future commercial development.
The project has not been completed, and the city’s announcement does not provide a construction start date or a completion deadline.
From underused offices to housing
The redevelopment would reuse two office towers that have been underutilized for years. Rather than leaving the major property in its existing office configuration, the plan calls for converting the buildings into apartments intended for individuals, couples and families.
The city describes the apartments as workforce housing. The announcement does not designate the units as affordable housing, and it does not provide additional details about rents, eligibility requirements or the number of bedrooms planned.
That distinction matters as the project moves forward. The approved unit count is clear, but the available announcement does not explain how the apartments will be priced or how prospective residents would qualify.
A larger mixed-use redevelopment
Housing is one part of the plan. The proposed community also includes neighborhood retail and space that could support future commercial development. The city has not identified the number or type of retail tenants expected at the site.
DV Properties LLC, an affiliate of Brady Sullivan, is leading the redevelopment. The project would change a prominent underused property on Southfield’s west side while adding a planned residential use to a site formerly associated with office activity.
The $65.1 million value represents the announced project investment. The approval summary does not state whether the redevelopment will use a public incentive, identify a financing structure or describe any city contribution.
What happens next
The council’s July 6 action is an approval of the redevelopment plan, not a notice that construction or occupancy has occurred. The project remains a planned conversion of the former Blue Cross Blue Shield campus.
The city’s announcement does not include a construction schedule, a completion deadline or a detailed timetable for opening the apartments and retail space. It also does not specify the future commercial uses.
For Southfield, the significance of the approval is the proposed reuse of two obsolete office towers at an exact West 11 Mile Road location. If carried out, the plan would bring 305 workforce-housing apartments and new mixed-use activity to a property that has been underutilized for years. The next project milestones and development timeline were not provided in the available city announcement.
Sources
- Former Blue Cross Blue Shield Campus to Become New Mixed-Use Community, City of Southfield
- City of Southfield News, City of Southfield
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