New Braunfels News Update – February 5, 2026
New Braunfels, TX — February 5, 2026 — Recent developments in New Braunfels include a new downtown development, a major retail opening, and a significant tourism boost.
New Downtown Development Approved
The New Braunfels City Council has approved a $28.2 million mixed-use project called the Neue, which will include 43 condominiums, office spaces, and retail areas. The development is expected to enhance downtown’s vibrancy and economic growth.
Cavender’s Opens New Store
Western wear retailer Cavender’s has opened a new $1.5 million store in New Braunfels, replacing the former Joann Fabrics location. The store offers a wide range of Western apparel and accessories, catering to the community’s demand for such products.
Tourism Industry Sees Significant Growth
New Braunfels’ hospitality industry has experienced a 13% growth from 2022 to 2024, with over 6 million visitors in 2024. This growth is attributed to the city’s rich cultural heritage, attractions, and events that draw tourists year-round.
